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09 December 2013

Step up to the world’s best-selling Scotch whisky - Johnnie Walker Red Label

by Brian K. Ong

Who would have thought that the JOHNNIE WALKER RED LABEL is the world's best-selling Scotch whisky? With almost half of Johnnie Walker sold around the world being the Johnnie Walker Red Label, it shows how much people throughout the world love the label.

I personally thought it was the Johnnie Walker Black Label which held the distinction, but I was proven wrong. Probably, for Filipinos, it is the perception because the Black Label is the more popular drink marketed among the labels.

Now, Diago Philippines wants us to step up to the Johnnie Walker Red Label, the pioneering blend that saw Johnnie Walker reach-out from humble beginnings in a little grocer’s shop to become one of the world’s first truly global brands.

Starting December 1, this ‘Pioneer’ Blend is made more accessible to Filipino consumers - the 1L bottle of Johnnie Walker Red Label is now available for only PHP 650 SRP, and the 750mL bottle for only PHP 490 SRP in leading supermarkets.  With this new price range of the Red Label, Filipinos can now enjoy this special blend that is perfect for casual get-togethers or "inumans," as we Filipinos would love to call it.

To celebrate this special announcement, Johnnie Walker hosted a fun and interactive mentoring session dubbed as the "Johnnie Walker Red Label Academy," Johnnie Walker Global Brand Ambassador Tom Jones took us on a journey through the rich heritage and unique enjoyment of Johnnie Walker Red Label.

“Nothing typifies the Walker’s journey more than the Pioneer blend, Johnnie Walker Red Label. The story of this blend exemplifies the bold ambitions of the Walker family,” shares Tom Jones. “The Walker Family needed a whisky that travelled well - one with a depth of flavour even when mixed with ice, water or soda; one that would transcend cultures, tastes and climes.” This led to the creation of ‘Special Old Highland Whisky’ – later to be known as JOHNNIE WALKER RED LABEL.”

With a powerful combination of spicy smoky malts and lingering lighter grains, Johnnie Walker Red Label is a youthful upstart of a whisky, packed with excitement, energy, big bold flavor, and versatility. It is vibrant on the tongue, crackling with hints of spice, then notes of malt, vanilla and peat—finishing with the lingering smooth, smoky signature of Johnnie Walker.

The genuine and bold taste of Red Label is wonderful on its own, but also really adds character to a variety of cocktails and mixers. Johnnie Walker brand ambassador Tom Jones provided different recipes on how Johnnie Walker Red Label can be best enjoyed.

Johnnie Red Soda – The Perfect Serve
1 part of Johnnie Walker Red Label
2 parts of Lime soda
Optional: Orange Twist
Pour the whisky into an ice-filled glass, top up with lime soda and rim the glass with orange twist.

Johnnie Ginger
1 part Johnnie Walker Red Label
3 parts Ginger Ale
Lime wedge garnish
Combine in an ice-filled glass and stir. Add a lime wedge garnish for additional zing.

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